Clarity. Control. Peak Performance.

High-performance coaching for founders and execs ready to lead with purpose, live with intention, and perform at their highest level without burning out.

It's not about doing more. It's about becoming more.

This isn’t business coaching. It’s a personal performance strategy for high-achievers ready to operate, lead, and live at their highest level.

After 15 years coaching high-performers—from 9-figure founders to Fortune 500 execs—I’ve learned peak performance isn’t just mindset or discipline. It’s about alignment. Psychology, physiology, and systems all working in sync.

That’s where I come in.

I’m not here to hand you a playbook. I’m here to help you build your own.

It's time to become iconic.

You don’t need more tactics.

You need an elite internal operating system— one that helps you make clear decisions, sustain energy, manage self-doubt, and align your business with your ideal life.

Introducing:

The PEAK Operating System

A 4-part personal performance framework built to help high-achievers align, perform, and lead at the highest level—without burning out.

Performance Psychology

Master Your Inner Game

We begin by upgrading your mental operating system—rewiring self-doubt, emotional reactivity, and limiting beliefs so you can lead with clarity, confidence, and control.

Energy & Execution

Optimize Energy, Maximize Execution

Next, we optimize your physical and mental rhythms—enhancing recovery, fitness, focus, and flow so you can consistently perform at your highest level without sacrificing your health.

Alignment Strategy

Align Your Vision With Everyday Action

Align your everyday decisions, priorities, and leadership with your long-term vision—so you can build a business and life that feel aligned, focused, and fulfilling

Key Leverage Shifts

Leverage And Focus On What Matters Most

Finally, we identify and amplify your highest-leverage moves in business and life—freeing up time, energy, and headspace to scale your impact without burnout.

P

E

A

K

Ways we can work together

Unlock Your Peak Performance Potential

Whether you’re looking for a full transformation, ongoing executive advisory, or a quick strategic reset, our tailored offers are designed to help high-achievers lead with clarity, perform at their highest level, and scale without burnout. Explore the options below to find the program that best fits your goals.

THINK YOU'RE OPERATING AT YOUR FULL POTENTIAL?

Take the FREE PEAK Performance Assessment To Find Out.

This isn’t another fluff-filled free guide. This is a powerful self-audit designed to help high performers identify exactly where their mindset, energy, and systems are falling short — and what to do about it.

Download the assessment below and start operating at your next level.

I'm Brandon, founder of Iconic Performance Company

performance strategist, coach, and the guy high-performers call when they’re done playing small.

After 15 years in the health and performance space, I realized peak output isn’t about hacks or hustle. It’s about mastering your internal game — psychology, energy, identity, and execution — so you can lead with clarity and live with intention. I don’t do surface-level coaching. I work with founders and execs who are already performing at a high level… but know damn well they’re capable of more. This work isn’t about motivation. It’s about becoming the kind of leader who commands their life, business, and mission — fully aligned, fully in control.”

CLIENT WINS

Real Results. Legendary Performance.

Hear how founders, executives, and high-performers transformed their leadership, maximized their energy, and achieved next-level success—without sacrificing their health, time, or vision.

Clarity. Control. Peak Performance.

High-performance coaching for founders and execs ready to lead with purpose, live with intention, and perform at their highest level without burning out.

Scroll to Top